Our Responsibility

”Children should be children” is the passion with which we created Kid’s Concept in 2007. We want to help contribute to a fun and safe environment with harmonious children’s rooms that stimulate play. We know that children develop through play and the environment so the products must be safe – that is our responsibility. We work in an industry that is strictly regulated and everyone involved has a mission to put children’s safety and parents’ security first. We consider durability and sustainability to be a central part of everything we do. There is no opposition between sustainability and good business. On the contrary, it is a prerequisite. Our nature is the most important thing we have. That is where we play, have fun and feel good. This is why we have started a long term work with the aim of creating functional, timeless and sustainable toys and children’s decorations and to leave as little an environmental footprint as possible. Now and for future generations.


We closely collaborate with our factories and visit them regularly. We want there to be a mutual understanding and interest regarding high quality, function and environmental aspects. When we design out products sustainability and function go hand in hand. When you buy a product from us you can feel secure in that is has been produced, tested and approved according to all regulations. We continuously work with guidelines for sustainability and the goals of the future.


Environmental issues are increasingly the focus, both globally and here in Sweden. We work with our suppliers to find common forms of constant development of environmental work. In order to speed up development of our work on environmental issues, we have since 2014 engaged a consultant to help us with our purchasing processes and
to ensure REACH legislation in all areas of our production.


Efforts to develop and improve the working environment and working conditions of our suppliers is a high priority for us. All our suppliers must sign our Code of Conduct, which is included in our contracts. The Code of Conduct is based on the UN Declaration of Human Rights, The UN Convention of the Rights of the Child and the ILO (International Labour Organisation) conventions on working conditions and labour rights.

Today 90% of the factories where we have our manufacturing are audited according to well-known initiatives such as the BSCI, SEDEX, SA8000 and ICTI.


EU’s chemicals legislation REACH has been in existence since 2007 and creates ever higher demands on us as an importer, having control of the substances that are prohibited and which are to be phased out. To ensure that Reach standards are met, we provide all our suppliers with tools that help them focus on the chemicals that are relevant to the product they manufacture for us.